Crowd Velocity is a crowd-funding platform similar to Kickstarter and they enable people from all over the world to raise money for their entrepreneurial or social ventures. The ventures can range from anything artistic or creative like starting a fashion label or creating a graphic novel to something ethical like creating a vegan food company or education for children. 

The company wanted to build and define a brand in relation to their intended audience. The founders had the platform for a while and had challenges in being able to attract their intended market to the platform. 

The brief for this phase of the project was to bolster the company’s brand strategy and enhance the aesthetic appeal of the brand to appeal to the target market and prepare the platform for the next level of growth and development. 

Shown are selected examples from the research and brand development work. 

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