Crowd Velocity is a crowd-funding platform similar to Kickstarter and they enable people from all over the world to raise money for their entrepreneurial or social ventures. The ventures can range from anything artistic or creative like starting a fashion label or creating a graphic novel to something ethical like creating a vegan food company or education for children.
The company wanted to build and define a brand in relation to their intended audience. The founders had the platform for a while and had challenges in being able to attract their intended market to the platform.
The brief for this phase of the project was to bolster the company’s brand strategy and enhance the aesthetic appeal of the brand to appeal to the target market and prepare the platform for the next level of growth and development.
Shown are selected examples from the research and brand development work.
For more information please get in touch.
Kallidus is one of the UK’s fastest-growing software companies that provide solutions to develop people and support the entire employee lifecycle from initial hire to high flyer.
The requirement for this project was to create a functioning concept and brand for a performance training application that would provide value for both employees and managers alike. The app would also allow users to gather feedback on employees but can also be used to gain insight into the effectiveness of company-wide initiatives such as internal communications or learning and development.
The content shown are selected parts of the overall strategy and application of that strategy for the project. There should be enough content here to give an impression of the methodology and process required to administer the project successfully.
If you require more information then please refer to the contact section.
The Certificate in Quantitative Finance (CQF) is designed to transform your career by equipping you with the specialist quant skills essential to success. That's why the emphasis is on teaching current, real-world techniques you can apply with confidence from the moment you learn them.
One of the requirements that the CQF organisation desired was to create a platform to provide a platform for educating the global quant finance community by organising key industry events and delivering online educational resources, keeping its members up to date on the latest industry practices.
Fitch Learning is part of the Fitch Group and they help professionals and individuals to further their financial education through their courses and programmes.
The requirement in working with Fitch was to build a new presence for their brands as well as augment their identities. Other requirements were to create learning products and promotional material both for use with their internal uses as well as external purposes.
- USER EXPERIENCE DESIGN
- VISUAL DESIGN
- MOBILE DESIGN
- RESPONSIVE DESIGN
- BRAND GUIDELINES
- CONCEPT GENERATION
- DESIGN FOR PRINT
- BRAND STRATEGY
The Coca-Cola brand has been around since the 19th century and is arguably the most well known brand across the world. A significant shareholder in the company Warren Buffett invested in the company because he believes that consumers will still be drinking Coca-Cola a long time into the future without much need to improve on the product.
At the same time the habits and practises of consumers in the last couple of decades have changed rapidly, as demographics change and markets evolve we see a number of ways that established brands like Coca-Cola will need to understand the modern consumer of the future in order to stay relevant.
As an example, one area of note would be the decline of cash as a transactional medium and the rise of phones, portable devices and digital technology that will play an increasing part in the future of payments and commerce.
The strategic research and development work for Coca-Cola was part of a large campaign on innovation looking into the future of payments as well as looking at the consumer of the future.
For more information on the research please get in touch
The LVMH group is currently the largest luxury conglomerate in the world and houses some of the worlds most prestigious brands such as: Louis Vuitton, Moet, Dom Pérignon, Christian Dior, Bvlgari and many more.
The requirement in working with the LVMH group was to share the latest insights on the latest innovations in the world of payments and commerce that would be applicable for their audience.
Another thing that was required was to research and share customer psychographic information for each of the sectors to show how they would adapt to innovations and changes inside and outside of the traditional retail environment.
For more information on the research please get in touch.